Elevating Digital Presence - Reimagining SPIN VFX
Spin VFX is a world-renowned visual effects studio with an impressive legacy of work on major film and television projects, including Game of Thrones, Stranger Things, The Umbrella Academy, and The Expanse. Despite their cutting-edge capabilities in digital storytelling, their online presence hadn’t kept pace with the studio’s innovation. The previous website, while informative, no longer reflected the caliber, creativity, or sophistication of their current work.
Goals & Strategy
My goal was to redesign the SPIN VFX website to showcase their world-class portfolio better, improve usability, and enhance the overall brand experience for their clients, collaborators, and fans.
The redesign was guided by a few key objectives:
Modernize the Look & Feel - I aimed to align the site’s visual identity with Spin VFX’s bold, high-tech brand and the cinematic nature of their work.
Improve User Experience - Whether it was first-time visitors or seasoned industry professionals, I focused on creating a streamlined, intuitive experience that allowed users to find what they needed quickly and enjoyably.
Enhance Mobile & Technical Performance - The previous site wasn’t optimized for mobile and had outdated architecture. I rebuilt it from the ground up to ensure full responsiveness, accessibility, and faster performance across all devices.
Showcase the Work More Powerfully - Their project library is their strongest asset. I made it the hero of the experience, introducing immersive visuals, larger media, and better categorization to let their projects speak for themselves.
Key Improvements
The redesigned website represents a complete transformation, balancing visual impact with clarity and performance.
Striking Visual Identity - I implemented a clean, cinematic aesthetic using strong typography, red and black accents, and high-quality visuals that convey both professionalism and creativity.
Intuitive Navigation - Restructured the navigation to be more user-friendly, with expandable menus, internal linking, and content filters that help users dive into work or behind-the-scenes content seamlessly.
Mobile-First Optimization - Knowing that most users browse on mobile, I prioritized a responsive layout and seamless performance across screen sizes.
Enhanced Project Pages - Each project now includes rich context—client, platform, year, scope, and behind-the-scenes content—to better tell the story of Spin VFX’s involvement.
Integrated Social & Culture - I brought in real-time tweets, team visuals, and studio snapshots to add personality and a behind-the-scenes look into the studio culture.
Impact
The new website positions SPIN VFX as the elite, contemporary studio it truly is.
By putting their award-winning work front and center, I created a site that not only looks stunning but also supports their goals across business development, recruitment, and creative collaboration.
The redesign has:
Increased average time on site and user engagement
Improved search discoverability and CTRs
Strengthened first impressions for prospective clients and collaborators
Brought consistency to the Spin VFX brand across digital platforms
Final Thoughts
This was a passion project—an opportunity to blend my love for design, user experience, and cinematic storytelling. The new SPIN VFX site doesn’t just present their work, it reflects it: bold, immersive, and technically sharp.
I’m proud to have helped one of the industry’s top studios bring their online presence up to par with the groundbreaking stories they help tell on screen.