Reasserting top dog status
What began as a small, family-owned business has grown into a beloved Canadian brand with over 65 stores across Ontario and Atlantic Canada. For 50 years, Ren’s Pets has been helping pets live their best lives, earning the trust of pet parents by offering carefully selected products.
As the company reached this remarkable milestone, it became clear that the brand needed to evolve alongside its growth. Ren’s Pets was no longer just a neighborhood shop - it had become a recognized name in pet retail, with a bolder vision and a stronger voice. To honour its heritage while embracing the future, the company embarked on a journey to refresh its visual identity.
This rebranding marks more than just a new look. It’s a celebration of how far Ren’s Pets has come and a bold step toward where it’s headed. The new visual identity was crafted to reflect the brand’s evolution, capture its renewed energy, and connect more deeply with the next generation of pet lovers.
Expertise meets personality
The branding identity refresh for Ren’s Pets comes through as bold, playful, modern, and refreshingly approachable. It radiates a strong sense of fun and friendliness that instantly resonates. The visual elements and messaging work harmoniously to position the company not just as a pet store, but as a trusted and vibrant part of customers' daily lives.
The logo and iconography are equally well thought out. Whether it’s a stylized "R" with a playful tail, or bold icons that feel ready for digital use, the branding remains flexible and recognizable across all touchpoint - from product packaging and store signage to app interfaces and delivery boxes. This level of consistency adds to the brand's memorability and appeal. Also, logo serves as an anchor point for the world of sub-brands, programs and services, creating a team of brands that are stronger together.
At the heart of the messaging is the new tagline: “Your local pet experts.” It speaks directly to the brand’s values - expertise, community connection, and trust. But paired with the fun, cheeky voice that runs through the rest of the branding, the tagline avoids feeling overly corporate. Instead, it positions Ren’s Pets as the friendly, knowledgeable neighbour who knows your pet’s name and exactly which treat they like best.
For customers, this mix of relatability and trustworthiness hits just right. The humour and down-to-earth tone make the brand feel approachable and real, something that understands that pets are more than animals; they’re family.
At the same time, the knowledgeable, well-curated product selection and local delivery service bring peace of mind and convenience.
Ultimately, Ren’s Pets nails the balance between expertise and personality. It's modern, reliable, and fun. A brand that understands what it means to be a pet parent today, and how to make life easier (and a little more joyful) for both pets and their people.
