Refined Living. Naturally Inspired.
ACCORSI 101 is an upscale condominium development situated in a tranquil, nature-rich mountain city renowned for attracting affluent real estate investors. The branding identity was crafted to encapsulate the harmony between luxury living and the serene embrace of nature, resonating particularly with a sophisticated audience aged 45–55.
Challenge
The primary challenge was to visually translate the elegance and exclusivity of ACCORSI 101's premium location—nestled amidst serene mountains and lush greenery while also distinctly appealing to a discerning audience seeking tranquility and sophistication in real estate investment.
Concept
Inspired by the interplay between natural beauty and refined luxury, the brand concept integrates elements derived from the local environment alongside luxurious metallic details. This duality effectively communicates an aspirational lifestyle that is both grounded in natural tranquility and elevated by premium sophistication.
Visual Language
Color Palette: A carefully selected palette blends earthy, calming greens and warm, inviting neutrals inspired by the lush mountain environment. Complementing these natural tones are rich metallic accents in gold and bronze, symbolizing luxury and exclusivity.
Typography: The typography is clean yet sophisticated, balancing modern elegance with timeless appeal. The serif font used in the logotype exudes prestige and refinement, perfectly aligning with the brand's upscale positioning.
Logo Design: The ACCORSI 101 logo marries minimalistic structure with luxurious detail. Vertical lines echo architectural strength and stability, symbolizing premium quality and prestige. Its simplicity ensures adaptability across various media.
Applications: The visual identity was extended across multiple touchpoints. Each application reflects the cohesive harmony of luxury and nature - rich greens and elegant rose tones paired with metallic embellishments that evoke refined sophistication and comfort.
