“Before making two bottles of wine, make one - but make it well.”
At the end of the 19th century, the first immigrant of the Valduga family arrived in Brazil. Coming from the city of Rovereto, in northern Italy, the family cultivated the first vineyards in the heart of what is now the famous Brazilian Wine Valley, starting the legacy of one of the most renowned names in Brazilian winemaking.
The patriarch, Luiz Valduga, envisioned a great dream: to build the best winery in Brazil. With the help of his sons, tradition was combined with the most modern techniques for producing fine wines. Investments in technology grew, and recognition made Casa Valduga one of the most celebrated wineries in Brazil. Now a symbol of excellence, the family winery is still run by his children and grandchildren. With presence on every continent and in over 20 countries, Casa Valduga blends tradition with innovation to craft its labels. The company has earned over 600 awards in national and international competitions.
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Tradition Meets Innovation
The brand emphasizes a balance of heritage and forward-thinking, appealing to both classic wine lovers and modern consumers. Casa Valduga seamless blends luxury & timeless appeal.
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Award-Winning Excellence
With 600+ accolades from national and international wine competitions, the brand is positioned as a benchmark for quality in the industry.
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Craftsmanship & Legacy
Casa Valduga is the exception, essence, and emotion in every bottle. Some wines tell stories, Casa Valduga's carries one.
About the Project
Casa Valduga sought to make a striking presence at one of the most important global wine industry events: the International Wine Fair. This was more than a fair booth; it was an opportunity to tell the story of a family legacy, a culture of craftsmanship, and a portfolio that spans luxury wines to specialty products.
Brand Insights
From early research and client meetings, we discovered:
The products are positioned as “works of art”.
Products honour the family’s matriarch and patriarch.
Numbered, exclusive editions with real gold and silver in packaging.
Core value and goal: Preserve the family legacy and make every bottle worth keeping.
Strategic Insight
With this project, we got the opportunity to translate this heritage into a physical space that captures the essence of premium craftsmanship while engaging a global audience.
From our initial immersion with the client, one phrase stood out: "Our wines are works of art." This insight became the backbone of the creative concept. We would not just display bottles, we would curate them like an art collection, placing them in a setting that celebrated their craftsmanship and rarity.
The Wine Gallery
1,700 sq. ft. of space transformed into a high-end gallery experience.
Challenges
Multiple Brands, One Space - We needed to integrate and showcase 7 brands
without diluting the main brand identity.Visual Harmony
Maintain a premium, cohesive look while giving each brand its own identity.
Creative Solutions
Dedicated space for each brand with monochromatic logos for consistency.
Minimalistic shelving, neutral tones, and clean lines to keep products centre stage.
Zoning the stand so high-end wines were spotlighted while mid-tier products had their own areas.
Spatial design encouraging exploration and conversation.
Results
Outcomes & ROI
Over 6,000 attendees from 25 Brazilian states and 16 countries
First-time reach into new export markets, including Russia, Europe, Mexico, Paraguay, Uruguay, and Chile
Outreach & Engagement
460 international business meetings over four days of the fair
100 Brazilian and 20 international buyers, targeting key markets: Peru, Chile, Colombia, Paraguay, the UK, USA, and China